This time, Chongqing, Beijing, Changsha and Qingdao take the lead, while Suzhou and Wuhan rank behind Top 10


With urban development and changing economic and consumption models, Nighttime Economy is thriving. Nighttime economy reflects the economic and consumption vitality of a region.
 
Recently, an institution released the “Report on Influences of Urban Nighttime Economy in China (2019)”, which indicated that about 60% of consumption was made during the nighttime. Among the 50 cities being selected as research objects, Chongqing, Beijing, Changsha, Qingdao, Shenzhen, Guangzhou, Jinan, Chengdu, Xi’an, and Shijiazhuang ranked top 10 in terms of Nighttime economy.
 
This result may seem surprising concerning about the overall economic performances of these cities. Take GDP data for example, in the year 2019, the top 10 cities in GDP performance are: Shanghai (3815.532 billion), Beijing (3537.13 billion), Shenzhen (2692.709 billion), Guangzhou (2362.86 billion), Chongqing (2360.577 billion), Suzhou (1923.58 billion), Chengdu (1701.265 billion), Wuhan (1622.321 billion), Hangzhou (1537.305 billion) and Tianjin (1410.428 billion).
 
We can see that, Shanghai, the city with the largest economic aggregate in China, was not among top 10 cities when it comes to the nighttime economy. Similarly, Suzhou, Wuhan, Hangzhou and Tianjin were excluded from top 10 cities with the same index. 


Specifically, Chongqing, the new first-tier city, ranked top among all cities. Changsha, Qingdao, Jinan, Xi’an and Shijiazhuang, whose GDP ranked below top 10, marched into top 10 cities in terms of nighttime economy.
 
Why some cities with solid economic strength don’t have a thriving nighttime economy? This is related to the definition of nighttime economy, which reflects the consumption aggregate of entertainment, shopping, tourism and other tertiary industries between 6 pm to 6 am. This means that, nighttime economy is not merely impacted by local GDP, but also is highly related to the industrial structure, population and consumption culture of a city.
 
Take population for example. Xi’an and Shijiazhuang both have a large population, so even though they ranked lower in terms of economic performance, they both enjoy a huge group of consumers.
 
By the end of 2019, Xi’an has a permanent population of 10.2035 million, a net increase of 199,800 people compared with the end of 2018, larger than that of Foshan, Dongguan and other prefecture-level cities with higher GDP figures. On top of this, the industrial structure of Xi’an is more inclined to the service sector, with the industrial structure ratio of 3 to 34 to 63. The thriving service sector lays a foundation for consumption boom.
 
    ( Top Cities in Catering Travel at Night)


Furthermore, second-tier cities enjoy many tourism resources, which also contributed to local consumption. For example, statistics showed that, in 2019, Chongqing held more than 40 events themed on nighttime market and nighttime culture, including the Nighttime Carnival held by Shapingba District and the Beer Festival held by Wanzhou District. Hongyadong Stilted House Complex in Chongqing, a beautiful scenic spot at night, has also become popular in China.
 
To develop the nighttime economy and to revitalize consumption and stimulate domestic demand, many cities have adopted special policies. Take Chongqing for example, the city issued “Directives on Promoting Nighttime Economy”, which aims to build national nighttime commercial brands by constructing over 80 city-level nighttime commercial blocks and walking streets with more than 100,000 new jobs and an increase of over 50 billion yuan on total retail sales of consumer goods.  
 
 
In future, the competition between cities on nighttime economy will be even more intense.  

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